“No, no, no, I want to serve."
"No, no, no, I am not greedy."
"No, no, no, I want to make it affordable."
Sound familiar? Many of us have this internal dialogue, a constant battle between wanting to charge what we’re truly worth and feeling guilty about it. But here's the truth — there are many wealthy individuals waiting for the transformation you provide. It's time to let go of the limiting belief that selling at a high price makes you greedy. In fact, charging high ticket is often the best way to serve deeply and impact lives.
So why do you feel resistance?
Because deep inside, there’s a belief that if you charge high, you're betraying your values. But what if I told you that you could both earn abundantly and serve profoundly? In this article, we’ll explore how the 2 Cs can help you align with your highest purpose and sell with confidence — guilt-free.
The 2 C's Model:
To thrive as a life coach or healer, mastering the 2 Cs is key:
Confidence – The belief that what you offer is invaluable.
Contribution – The understanding that when you earn abundantly, you have the power to give back exponentially.
The Oxygen Mask on a Plane
Think about the last time you boarded a flight. The safety instructions always say, "Put your own oxygen mask on first before helping others." Why? Because you cannot serve from an empty cup. Selling high-ticket products is like putting your oxygen mask on first. When you have the resources, you are in a better position to help others, and this applies to your business, too. Imagine you’re coaching clients while barely making ends meet. Can you truly serve at your highest level when you’re struggling? Of course not. By pricing your services at their true value, you can pour even more into the people who need you most.
Self Reflection:
What if selling at a higher price isn’t about greed, but about service? What if this resistance is a block stopping you from reaching your full potential? How would your life and the lives of those you serve change if you embraced your worth?
Let’s break free from that limiting belief using the power of language. Say this to yourself:
"I am worthy of abundance."
"The more I earn, the more I can give."
Repeat these affirmations daily. Each time you sell a product for ₹1 lakh or ₹2 lakh, imagine the deep impact you’re making, not just on your client, but on the world at large. Every sale is an opportunity to serve more, give more, and live more.
The River and the Dam
Imagine your abundance as a river. If you try to dam the river, thinking you need to keep your prices low to be "good," what happens? The flow of water slows down. But if you allow the river to flow freely — by pricing your services at their true value — you’re not only increasing the flow of abundance into your life, but also allowing it to reach farther downstream, to the places and people that need it most. In short, don’t block your flow of abundance — it’s meant to reach beyond you.
Challenge:
It’s time to challenge that old belief. Do you want to serve deeply? Do you want to make a lasting difference?
Ask yourself:
What’s stopping me from charging my worth?
What would happen if I dropped the guilt and fully stepped into my confidence?
How would my ability to contribute increase if I embraced abundance?
If you’re ready to truly serve at your highest level, join our program and master the 2 Cs.
Dr. Kiran Bedi once said, “Earn from the rich, give back to the poor.” This isn’t just a philosophy — it’s a life strategy that will allow you to give more than you ever thought possible.
Join us and let’s unlock your abundance together.
Take care of your 2 Cs — Confidence and Contribution — and watch your life transform.
Remember, the world is full of people who are willing and ready to invest in themselves through you. There are many rich people waiting for the transformation only you can provide. Will you step up and serve them? Let go of the resistance. Earn abundantly, give generously, and live purposefully.
Write down your new high-ticket goal. Visualize yourself achieving it. Now, go out and make it a reality!
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